Our Product


We consider pre-reduced liquid indigo the most environmentally sustainable option available on the market to dye denim fabric blue. DenimBlu30 reduces the amount of chemicals, hydrosulphite and caustic soda required in the dyeing process significantly. It also allows savings of indigo, due to the efficient performance of the product.

Our Operations


Our workplace meets international quality, environment, health and safety standards. The production of DenimBlu30 is a zero discharge operation. Being part of our community, we understand our social responsibility and are engaging in fair practices, with respect to people and our environment.



Our products and operations meet international, environmental and social sustainability standards. Our certifications offer assurance to our customers about our commitment to sustainable practices, approved by independent third-parties.


"My jeans are the most sustainable item in my wardrobe. I wear them every day and wash them less frequently. They never get old or go out of style."


Peter Zinser, CEO


THE TEN PRINCIPLES OF THE UNITED NATIONS GLOBAL COMPACT – BluConnection is committed to and carries out these principles.







3. Businesses should uphold the freedom of association and the effective cognition of the right to collective bargaining


​4. Businesses should eliminate all forms of forced and compulsory labour


​5. Businesses should abolish all child labour


​6. Businesses should eliminate discrimination with respect to employment and occupation



10. Businesses should work against corruption in all its forms, including extortion and bribery

Human Rights


1. Businesses should support and respect the protection of internationally proclaimed human rights.


2. Businesses should make sure that they are not complicit in human rights abuses




7. Businesses should support a precautionary approach to environmental challenges


8. Businesses should undertake initiatives to promote greater environmental responsibility


​9. Businesses should encourage the development and diffusion of environmentally friendly technologies



Shopping for Denim


When shopping for denim, consumers have the ability to make conscious decisions in regard to what garments they purchase and which retailers/companies they support. Consumers hold the power, with their purchasing decisions impacting market demand and can alter what garments, in what quantities, and at which rate they are being produced by manufacturers. Denim is inherently a slow fashion item, one that should be worn for years and only gets better the more you wear it. Researching the social and environmental sustainability of firms, as well as purchasing exclusively from these companies on fewer occasion cans determine whether denim has an environmentally and human-friendly future.

Caring for Denim


Denim can be highly durable and can last a lifetime. The longevity of denim decreases due to the chosen resource-intensive after-care. The greatest environmental impact of denim derives from the home washing and drying by consumers. Consumers frequently over-wash their clothes, contributing to 37% of the denim apparels carbon impact, as well as degrading their strength. This increases the environmental impact of denim apparel, and it also shortens their longevity and increases the necessity to purchase denim more frequently. Individuals who wash their denim apparel with cold water, line dry, and minimise their washing to every 10 wears instead of every 2 have the ability to reduce water and energy consumption by 80%.


If you no longer want to wear your denim item, do not throw away your denim apparel. Resell it, donate it or repurpose it. Adequate consumer care will result in the item retaining its durability, allowing it to be recycled and fueling the shift away from linear production chains towards circular life cycles of products.



We are an ISO-Certified company. We hold the ISO 45001:2018, ISO 14001:2015 and ISO 9001:2015 certifications.

The management of BluConnection is committed to improve and maintain its Integrated Management System (IMS), keeping up with the changing needs and requirements of these international standards by achieving/keeping/complying with:


  • Customer satisfaction
  • On-time delivery
  • Zeo-discharge production
  • Zero accident/incident
  • Prevention of ill-health
  • The protection of our environment
  • with the relevant statutory and regulatory requirements


To achieve the above policy, measurable targets shall be set as identified by the managing director, director, department heads, managers and all other employees of BluConnection.















460 alexandra road

PSA building #25-06A

singapore 119963

tel: +65 6258 6035





general terms & conditions of purchase